Here is a video of the web redesign presentation given by Lucas Roe of Fastspot on Wednesday, March 14.
We hit an important milestone in our website redevelopment this week, signing off on the design templates that will be used to build out the new Siena.edu. Those of us contributing to the project daily are excited to see the … Continue reading
The next step in our website redevelopment process was the Information Architecture (IA) phase. Through the Discovery and Research phases, the Fastspot team got to know Siena: who we are, what we need and how our users currently use our … Continue reading
We’ve hit another milestone in our web redesign process: the Creative Brief. The Creative Brief serves as a guide for the development of all visual and organizational elements for the new site and outlines the redesign objectives. It’s the result … Continue reading
As part of the Discovery Phase for the website redevelopment project, Fastspot recently performed a Content Audit.
Our core website working group – consisting of representatives from Marketing and Communications and ITS – worked with Fastspot to identify 50 of our top current web pages for a thorough review.
The pages were selected primarily based on analytics and included a blend of content that provided a broad representation of material across our website. Since the majority of our website traffic is limited to a small number of pages, the content audit offers a good analysis of a typical visitor experience.
The audit detailed select pages from both the siena.edu and community.siena.edu as well as landing pages created through Hubspot for student recruitment. In addition to a short review of each of the 50 specific pages, the Fastspot team provided some thematic feedback for consideration: Continue reading