We’ve hit another milestone in our web redesign process: the Creative Brief.

The Creative Brief serves as a guide for the development of all visual and organizational elements for the new site and outlines the redesign objectives. It’s the result of a thorough review of Siena’s brand and marketing materials, findings from a review of siena.edu, as well as information gathered during the discovery meetings.

As we continue to move through the web redesign process, we will continually refer to the Creative Brief to ensure objectives remain top of mind and that we focused on our goals and vision.